Rymans worked with world-class font experts, Monotype, in an attempt to create the world’s most beautiful sustainable font. They didn’t want to compromise legibility for sustainability; after all the font will only help the environment if people actually use it. And of course, it must be completely free to download. The result: Rymans Eco, which uses 33% less ink than standard fonts.
ENTWURF have been commissioned by Grey London, the advertising agency, to design a poster displaying the beauties of the font and outlining it’s sustainability. We were one of a series of leading designers asked to take one of the letters of the alphabet and create a poster. Our letter was ‘M’.